• November 24, 2022

APIIDA’s Vision for API 3.0

Markus Müller
Chief Technology Officer (CTO)


We envision a world where API Management is a basic building block of every organization’s IT landscape and is leveraged in a way that enables businesses to get full transparency and control of all services and data that they publish both internally and externally. API Management will not be something that you just have to do, but a strategic topic that has great value to customers and thus needs the same level of thought as, for example, a company’s cloud strategy. API Management will focus on the APIs themselves as an independent entity instead of just another workload on a gateway.


We create products and share knowledge enabling organizations to excel in the space of API Management. Our customers shall be named leaders in API Management in their respective verticals. They shall not be limited by vendor lock-ins or technology decisions that hamper change. Instead, they should rely on open standards and vendor-agnostic technology, enabling them to embrace change. This enables them to go to market faster, build resilient ecosystems and secure themselves and their customers’ data effortlessly.

The state of API Management

“Integration is the new lock-in feature.”

Anthony Doerga (CSO, AppyThings)

As infrastructure nowadays is delivered in code and in a way that it can be recreated at different cloud providers or even in on-premise data centers, infrastructure software vendors and cloud platforms are looking for new ways to lock their customers in and prevent churn. If you can’t lock customers in based on their workloads, the obvious way is to make sure they publish these workloads through your services and make it hard to move these endpoints. Controlling the integration of different workloads and controlling the publishing of these thus is crucial for these types of companies.

This is the reason why Google bought Apigee, why Salesforce bought Mulesoft, or why Microsoft bought Apiphany. Customers need to take back control over their own destinies. The past has shown, that companies that preserve their ability to be agile and embrace changes in technology have a vast edge over their competition. Moreover, acting vendor-agnostic increases the competition in the market, which in turn eventually leads to better products and decreased costs.

The way to achieve this is simple: Instead of using API Management solutions, that are bundled and tailored towards one single API platform (or runtime), one needs to decouple the management, the provisioning, and the governance from the runtimes. API Management needs to become its own discipline with its own vendor-agnostic, standards-based products. APIIDA wants to lead this disruptive change in the industry and create the best tools in the marketplace to get the job done. Solutions and products developed by APIIDA liberate APIs from the underlying runtimes, enable rapid change, and improve governance and compliance at the same time. No matter if the task is to migrate from one API platform to another or if customers run multiple platforms at the same time in a “the right tool for the job” approach, APIIDA has them covered.

This separation of API Management and API runtimes and the strong focus on APIs as an entity of their own rather than just a proxy running on a gateway is what we describe as the third iteration of API Management – API 3.0.

Get started. Now.

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