General Business

14. April 2021

Apiida supports William Hill at the Grand National 2021

William Hill is a well-established bookmaker (or sports betting company). As almost every British person knows, once a year in the UK there is a […]
3. July 2019

Apple Pay replaced the plastic credit card – APIIDA replaced the physical smartcard

Timm Lotter, Senior Presales Consultant, APIIDA AG The smartphone is part of our everyday live. It‘s increasingly replacing external devices and hardware. In the beginning, […]
14. December 2018

Why do salespeople have such a bad image?

by Gerlinde Wynands, Sales Executive, APIIDA AG Faust: » When, to the Moment then, I say: / ‘Ah, stay a while! You are so lovely!’ […]
8. November 2018

APIIDA at it-sa

by Lukas Musiol, Inside Sales Representative, APIIDA AG For APIIDA the it-sa 2018 was a great success! The people who visited our booth learned more […]
16. July 2018

APIIDA European Roadshow – Southern Europe

by Armin Stephan, VP, Sales & Marketing, APIIDA AG As we continue to expand our international business, we’ve recently had a great week travelling Southern […]
21. June 2018


by Lukas Musiol, Inside Sales Representative, APIIDA AG For APIIDA the CEBIT 2018 was a complete success! Around one percent of the approximately 120,000 visitors […]
2. February 2018

Welcome to the APIIDA Blog. Welcome to the age of Digital Transformation!

by Sebastian Rohr, CTO, APIIDA AG Digitization is changing many areas of our daily (working) life – think of SIRI, Alexa, Cortana and their linguistic […]